Published
22nd March 2022
The Local Government Pension Scheme (LGPS) has refreshed its brand identity with the aim of creating “a modern and distinctive brand image that asserts a professional authority while remaining open and accessible.”
The identity consists of a new brandmark in English and Welsh, colour palette, font family and a set of illustrations.
At the same time, the LGPS has also updated its member website to improve the user experience and make it easier for members to understand their pension.
A key requirement for the website is to make all of the content available to everyone, including those with disabilities, in line with Government accessibility requirements for public sector websites.
The new website and branding can be viewed at www.lgpsmember.org
